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SPORTSFX JOINS THE FIRST SERVE FOR 2025

Writer's picture: The First Serve The First Serve


The First Serve is delighted to welcome aboard SportsFX in a new partnership for 2025.


SportsFX empower professional athletes with tailored currency management solutions that help them manage their earnings and secure their financial future. Their expert services provide bank-beating exchange rates and personalised solutions that cater specifically to the unique financial needs of athletes competing globally.


They have a decade of experience in the foreign exchange markets and helping transfer over $1B of payments. Sports FX provides trusted and considered advice in and around foreign exchange management and education for players, parents, coaches, managers, trusted advisors, umpires etc etc 


Founder Chris Broadfoot is excited by the new venture into tennis.


"SportsFX is delighted to partner with The First Serve for the 2025 Tennis Season. SportsFX is a trusted currency management provider for global athletes, and tennis is a year-round global game. This is the perfect way to help educate and support the players on tour.


“We are privileged to be able to work alongside Brett, given the incredible work he has done in this space for over 18 years. He is the trusted name in this space and has built credibility and respect in tennis, which we are excited to support.


“Adding an extra layer of education to Brett's comprehensive work will give real value to the network of The First Serve and SportsFX,” said Broadfoot.


The First Serve Host Brett Phillips is excited by the new partnership.


"It has been great to connect with Chris and Chief Commercial Officer Matt Phelan over the last couple of months and I welcome them officially to The First Serve.


“SportsFX is a great fit for The First Serve with our connection to the players, coaches, parents etc who can benefit from their services now into the future,” Phillips said.


To discover more about SportsFX click here to discover more.

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