TENNIS AUSTRALIA RELEASE AO 2025 ECONOMIC RECORD AND CONFIRMS 1.9 BILLION REACH

Ben Shelton signs autographs with fans after his match at the Australian Open. (Getty/Hannah Peters)

The 2025 Australian Open delivered an array of economic benefits for the state of Victoria, as the tournament attracted 1.9 billion global fans.

According to the latest IER report, January's main event injected A$565.8 million into Victoria's economy. Over the past decade, the tournament has contributed A$3.46 billion to the state.

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Australian Open Tournament Director Craig Tiley is pleased that the work done behind the scenes is reflecting high numbers and substantial growth.

"The Australian Open remains a major economic driver for Victoria, attracting hundreds of thousands of fans from across Australia and around the world," he said.

"We're proud to see the tournament growing not just in attendance and global reach, but in the direct impact it has on local jobs and businesses.

"This is more than just a tennis tournament – it's a world-class event that drives tourism, boosts hospitality, and showcases Melbourne as a premier destination."

The report also highlights a 15.78 per cent uptick in full-time jobs created, while the average daily spend per tourist visitor amounted to A$243.92.

Gaining a global cumulative reach of 1.9 billion people, 758 million hours were viewed globally.

"The Australian Open is a global event like no other – drawing visitors from across the world to the heart of Melbourne and reinforcing Victoria’s reputation as the sporting and major events capital of Australia," Minister for Tourism, Sport and Major Events Steve Dimopoulos said.

"Our near $1 billion investment in the Melbourne Park precinct is helping the Australian Open reach new heights every year - breaking records, driving tourism and delivering major benefits to the economy."

It comes as the Australian Open shattered attendance records earlier this year, with 1,218,831 people walking through the gates at Melbourne Park, including the first week of qualifying.

• AO 2025 generated $565.8 million  

• AO 2024 generated $533.2 million 

• AO 2023 generated $375.3 million 

• AO 2022 generated $267.3 million 

• AO 2021 generated $138 million 

• AO 2020 generated $387.7 million

• AO 2019 generated $347.2 million

• AO 2018 generated $293.2 million

• AO 2016 generated $278.1 million

• AO 2014 generated $245.5 million

• AO 2012 generated $239 million

• AO 2010 generated $160 million.  

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