WTA Finals strives to become 'Super Bowl of women's sports' as new host revealed
The WTA Finals have found a new home, with Charlotte, North Carolina, agreeing to host the year-end event for the next three years, commencing in 2027.
Earlier this year, it was revealed that the WTA left the Saudi Arabia Finals deal early due to the ongoing war and uncertainty in the Middle East.
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Indian Wells, which hosts the ATP and WTA 1000 tournament in March, is the WTA Finals' temporary home in November, before moving to Charlotte.
Charlotte will also be the new home of the WTA's headquarters.
The two bodies also announced that they will bring a WTA 500 event to the city after 2029, "opening the door for Charlotte's role in professional women's tennis to extend well beyond the Finals."
"There has never been a more exciting time to build a global championship in women's sports," said Valerie Camillo, Chair of the WTA.
"The WTA Finals brings together the very best players in the world at the culmination of our season, showcasing women's tennis at its highest level. We have an incredible opportunity to build an event that matches the scale, energy, and ambition of women's sports today.
"In North Carolina, we found partners who believe just as strongly in what the Finals can become. We’re thrilled to bring the championship to Charlotte and build a global stage for women's tennis that reaches far beyond the court."
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Camillo, who replaced Steve Simon nearly 12 months ago, hopes to build the prestigious Finals event into the "Super Bowl of women's sports".
Previous hosts include Riyadh (2024-25), Cancun (2023), Texas (2022), Guadalajara (2021), and Shenzhen (2019).
"This is a transformational moment for Charlotte and for our organisation," said Will Pitts, CEO of the Charlotte Sports Foundation.
"Bringing the WTA Finals to our city is a testament to what Charlotte has become as a world-class sports destination, and we are incredibly grateful to the WTA for their trust and partnership in making this vision a reality."
The Spectrum Centre, home of the NBA’s Charlotte Hornets, has been selected to host November’s Finals.
The WTA Finals welcomes the top eight-performing women for the calendar year as they vie for 1500 ranking points.
US Open and Australian Open champion Elena Rybakina won last year's edition.
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