DE MINAUR TAKES CARE OF BUSINESS TO KICK OFF MADRID CAMPAIGN
- Brett Phillips

- Apr 27
- 2 min read
Updated: Apr 27

Alex de Minaur at full stretch in Saturday action in Madrid. (Getty/Oscar Del Pozo)
All the signs on a Saturday afternoon pointed to an Alex de Minaur victory entering his Madrid Masters 1000 openor against 43rd ranked Lorenzo Sonego.
He had never lost to the Italian in three previous meetings and was 37-2 against players outside the top 30 since May last year. Sonego was 6-30 against the top 10 and simply the demon was in good form with the most wins on tour this year behind Carlos Alcaraz (24).
This match was slated for the main Manola Santana stadium and apart from a shaky start being broken in the opening game of the match and Sonego out to 40-15 in his first service game, the Aussie was able to break back straight away and assert scoreboard dominance frrom the third game of the match to be a comfortable winner 6-2, 6-3.
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Hear Alex chatting to The First Serve on the ground in Madrid on the match as well as a range of topics - balls, contrast of clay courts, dropshots, clay court record, electronic line calling and anti-doping procedures.
CLICK HERE to listen to our Aussie chats on the road so far in 2025.
Next up will be Canadian 29th seed Denis Shapovalov, who accounted for Japan's Kei Nishikori 6-1, 6-4 in the R64.
It's a 4-0 head-to-head for Alex. It will be the pairs first match in three years for a spot in the R16.
Sunday in Madrid will see one Aussie on the singles court, with Daria Kasatkina to take on Ekaterina Alexandrova.
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Demonur’s determination on court really reflects what it means to stay focused and disciplined, no matter the pressure. It’s the same mindset I try to apply when running a small business — staying consistent, managing every detail, and keeping everything on track. That’s why proper business bookkeeping feels just as essential as training for an athlete. When finances are well-organized, it gives the business room to perform better and grow stronger, just like a player who’s in top form. Watching his performance reminded me how structure and clarity lead to real success, both in sports and in business management.
De Minaur’s confident start in Madrid really shows how focus and strategy can turn preparation into performance. It reminds me of how precision and timing are just as vital in business as they are in sports. In the aviation industry, success also depends on consistency, adaptability, and clear visibility — especially online. That’s where aviation seo becomes essential, helping aviation companies reach the right audience and stay ahead in a highly competitive field. Just like in tennis, small adjustments and smart tactics can make all the difference between staying grounded and truly taking off.
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